Marketing Strategy and Demographics

Marketing Strategy and Demographics

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The first of the GIGANTIC WORX centres is planned for the United Kingdom with additional centres strategically located in the United States, Asia and around the world. The location of each facility will be carefully selected based upon proximity to allies serving similar target markets, the concentration of numbers of the target market in a given geographic area and accessibility to visitors from multiple countries/regions. Essentially ensuring the greatest brand alignment, highest market concentration and best accessibility for regional migration to the centers. The target market for GIGANTIC WORX is the 8 – 18 year old demographic. While this demographic is the primary market, there is tremendous potential in diverse markets, from multiple age brackets, to a variety of socio-economic backgrounds, institutions and foundations, corporations and tourists from around the world.